Flowerpot VP7 Pendant

Craft meets art. Function meets form. Material meets potential. This is &tradition's nordic heritage. They aim to bridge these values to contemporary design, reshaping, redefining and reinventing materials, techniques and forms. They respect nature that provides our raw materials and they believe in design that is made to last.

“The main purpose of my work is to provoke people into using their imagination…” said Verner Panton.

Exciting and imaginative, Verner Panton was a rare breed. Known as Denmark’s most colorful and influential interior designer, Verner Panton knew the importance of surrounding yourself in excitement. With his unique and innovative vision, Panton used light, shape, color, and space to design fresh environments that delighted the senses. In the 1960s, he showed the world his collection of distinctive modern lamps that were unmatchable next to his fellow designers. He introduced the idea that light and color had personality.

“Light and color are closely linked. The colors can make a crucial change in nature, if you switch from daylight to artificial light or just from strong to weak illumination. In addition, color perception is affected by the material structure. Even if a piece of textile can have the same color as a shiny enamel plate, they will act completely different,” said Panton. His work later regained popularity at the end of the 20th century.

Panton encouraged people to follow their fantasies and build their own worlds. Today Panton’s spirit lives on in Verpan, a company that manufactures his iconic designs and other edgy fixtures inspired by Panton’s vision.